The YouTube Ad Process Explained

YouTube ad processes are a powerful way to reach new audiences and increase conversions. With the right creative, attention-grabbing ads can inspire action and compel audiences to take that all-important next step. That’s why it’s so important to follow the AIDA funnel—inspire your audience, capture their attention, kindle interest and, finally, make them want to act.

To get started, create a YouTube campaign and select your goal: sales, leads, website traffic, product and brand consideration, app promotion or local store visits. Once you choose a goal, you’ll also need to set a budget and decide on your ad placements—in-stream videos (on the YouTube feed), out-stream on the Google Display Network, in search results or the YouTube mobile app.

Breaking It Down: Explaining the YouTube Ad Process

Once you’ve determined the goal and ad placements, you’ll need to define your audience with targeting options such as demographics, interest, video content consumption and YouTube viewership. You’ll also need to choose a bidding strategy—CPV, CPC or automatic placements. Choosing a bidding strategy is key to the success of your ad, and will ultimately determine how much you’ll pay for each view or thousand impressions.

The last component of your ad is the call to action (CTA). A compelling CTA can dramatically increase click-through rates, generating more clicks and boosting ROI for your video campaign. Be sure to include a clear, direct call to action that aligns with your goal—such as clicking, buying, ordering or contacting your business. A branded landing page that is a natural extension of your video can significantly boost your conversion rate.