For most people, Facebook is a part of everyday life. It’s where they start their day by clicking the “like” button on a friend’s story or scrolling past an ad for a product their family is talking about in their news feed. And for businesses, it’s where they reach potential customers.

But running an ad campaign on the platform can be complex and daunting. It can be hard to stay on top of all the updates and new features that are continually being released, especially for business owners who don’t have a dedicated social media marketing team. That’s why it’s important to partner with a Facebook Marketing Partner.

Choosing the Right Facebook Partner Agency

A Facebook partner agency is a company that’s been vetted by Facebook and awarded a badge in their partner directory. The partnership program is designed to help business owners find partners that can provide the best support and services for their ad campaigns. Facebook Marketing Partners have the skills and expertise to get great results for their clients.

In addition to having a wide range of tools to help you succeed on the platform, Facebook Marketing Partners also have access to exclusive analytics that enable them to make data-driven decisions and optimize performance. They can also get quick technical support and training by submitting tickets through the partners portal. This bypasses the sometimes slow and frustrating process of reaching out through general Facebook chat support.