UFA777 streaming has come a long way. Multiplayer gaming used to involve a group of players sitting in the same room together but now, gamers can play with people all around the world via video streams. For younger consumers between the ages of eight and 25 who grew up with the internet, watching a live stream is almost as natural as turning on the TV or listening to a radio.

With YouTube, Facebook, and other competitors eyeing the game streaming market, it’s interesting to see how the gaming industry is changing. Some streamers are starting to move away from gaming content and towards other genres like cooking, beauty, or just chatting. This has less to do with a dip in gaming popularity and more to do with streamers seeking out new ways to connect with their viewers.

How Live Broadcasting is Shaping Online Gaming

Despite this shift, gaming still remains the most popular genre for online video platforms. Some of the biggest game streams have even generated over a billion hours of watch time. Streamers that focus on big titles such as Fortnite, League of Legends, and GTA continue to enjoy stable viewership.

However, a large chunk of the audience is also watching non-gaming video content. Some of the most popular channels on Twitch are those that focus on just chatting. In a recent study, Hilvert-Bruce, Neill, Sjoblom, and Hamari found that the desire for social interaction and a sense of community was the most important reason viewers subscribed and donated to their favorite streamers.