Getting more patients and keeping your current ones is one of the best ways to grow your dental business. Using social media to promote your services and gain visibility can make all the difference. If you are not using social media to drive traffic, you are missing out on a huge potential source of revenue for your practice.
Creating a social media dentist strategy can be difficult for a dentist. However, it is important to be professional in everything you post. A few missteps could cause you to alienate your audience and lose thousands of dollars in revenue. The two primary mistakes include being rude or overly familiar with your audience and not checking your content for grammar and spelling errors.
How Social Media Can Benefit Your Dental Practice
In order to gain traction and attract more customers, you must offer your audience valuable information that will help them solve their dental problems. Sharing facts that your audience will find useful will make you a trusted resource. It’s also important to stay up-to-date with the latest developments in the field of dentistry.
Social Media Contests
Hosting a social media contest or giveaway is an excellent way to engage with your audience and bring in more business. For example, a trivia contest on Instagram Stories is an engaging way to spread the word about your new promotion and give your audience a chance to win discounts on dental procedures or money prizes. This will also show that you are a community-oriented dental practice, which is a key element in building trust and attracting new patients.