Tik tok experts that if you want to be an effective TikTok marketer, you need to immerse yourself in the platform. This means scrolling through the For You Page day in and out, following popular creators, and consistently browsing the Explore Page. Immersing yourself also helps you figure out who’s getting views, what’s trending, and who your audience is, so you can craft relevant content that will resonate with users.

One of the most common ways brands & influencers generate large amounts of engagement on TikTok is by partnering with popular content creators. Using this tactic, you can build brand awareness and gain leads/sales while avoiding the stigma associated with traditional advertising.

Partnering for Success: How TikTok Agencies Can Help

Whether you’re looking to promote your brand or a specific product, partnering with a tik tok expert will help you save time and money so that you can create high-performing video content without trial and error. A tik tok consultant can provide you with an understanding of how leading ad execs approach the platform, which will give you the confidence that your campaign is in good hands.

While many TikTok creators are known for their lip-synching and dancing videos, the platform is becoming home to a diverse range of content. From talent showcases and comedy skits to DIY tutorials, recipes, life hacks and more, there is a niche for everyone on TikTok. This is especially true for a variety of niche interest groups, including parents, seniors, and fitness professionals.